Sustainability in Floristry
Working with nature
The cut flower industry still has a very long way to go and the traditional methods used are still having a huge impact on our environment and economical issues worldwide.
Since day one of being in the business of flowers, Nettie of the Gorge has been committed to the protection and preservation of our environment. We do this by promoting and practising sustainable principles in floral design, by way of our chosen methods, mechanics, materials and furthermore being mindful of the operations within the flower supply chain.
Nettie of the Gorge does not and has never used floral foam, a harmful single use plastic that is noncompostable and a water polluant. Synthetic poly ribbon (florist ribbon) is not used nor do we work with flowers that have been bleached, dyed or artificial. We do our best to use materials that can be broken down naturally, causing no harm being either degradable or compostable or using those that can be repurposed over again. Aqua packs can be presented in a variety of ways for transportation purposes, either by using a vase, hydration gel or compostable cellophane.
Gift wrap and presentation packaging is kept to a minimum, allowing our wonderful blooms to be the stars of the show.
We are aware of imported flowers that carry a heavy carbon/travel footprint and promote the use of locally grown seasonal flowers whenever possible. During the British growing season the majority of our fresh and dried flowers are sourced from local Shropshire flower farms within a 15 mile radius. With complete transparency, our beautiful floral business must operate 12 months of the year, therefore we are mindful when importing our flowers, considering the air miles and suppliers practices.
We encourage our clients to preorder whenever possible, secure their event and wedding bookings in advance to help to source the flowers that we need avoiding unnecessary wastage.
Finally, we do not offer nationwide bouquet deliveries nor affiliated to a flower host site. Our main reasons being, 'Nettie' must have a creative licence. Floral design is an art form and she will not be governed by a catalogue of bouquets or a specific recipe rule. She also loves to keep it local within a certain mile radius, so we much prefer to recommend a talented independent florist within that specific area to our clients and share the support to another small local business.
Undoubtedly there is much more that can be done within the industry but we are always looking and learning at better ways to operate, working with nature and not against it.